Defining Your Social Media Campaign

By now you have probably heard of how important it is to use social media to market, promote and grow your business. However before you rush off with all guns blazing at the social media arena, take some time to think about how you are going to tackle it.

The first aspect to consider is which social media platforms are going to be the most effective for your company. For example, if your business is in the field of fashion, then Facebook and Twitter would be important platforms, whereas LinkedIn may not be as useful. Search for all the social media sites that are relevant to your products and services and use them to give your business maximum exposure.

Your social media marketing campaign should have clear messages. By this we mean clear elements for which it stands. For example, ASOS is in the field of women’s fashion. So their tweets are directly related to women’s clothing, highlighting current trends and offers from their website. You should define the messages your social media campaign will convey, and then focus upon these.

A marketing strategy needs to be devised before a social media marketing campaign begins. Be realistic in how much your business is able to do in terms of marketing. It can be useful to share marketing responsibilities around, for instance, each week you could task a different member of staffs to write a blog, or each person has one aspect of social media that they are responsible for. Alternatively a full time member of staff could be employed to implement marketing strategies (perhaps a graduate – see ‘employing a graduate blog) Once this strategy has been implemented, the social media marketing campaign can begin.

By conducting some preliminary research and defining how your business is going to use social media marketing, implementation will be simple and monitoring your campaign will be far easier. However, you must always take into account the resources you have, as social media marketing is time consuming and intensive.

Ortegra helps grow new businesses or startups into successful enterprises. Ortegra helps entrepreneurs through their Social Media, SEO and Online Marketing Campaigns. For other articles and tips & tricks visit Ortegra.com