A Word About Video And Audio Blogs
Blogs are revolutionizing the way businesses interact with their customers. To elevate blogs to the next level, you may want to embed video in your business blog. Audio Video is becoming increasingly in demand online. If you heard of YouTube, you know the impact of video online. Why not take advantage of this revolution? You can make your blog more entertaining when you include video. You may provide short clips about using your products, or you could make short presentations about your services.
Don’t confuse video blogs with online commercials, because the two are not at all the same. Video blogs are not supposed to be shameless plugs or infomercials. When you offer video in your blog you are providing valuable information in a different form. Instead of entertainment, think value. That, of course, doesn’t mean that your video should be boring. On the contrary, the more exciting you make it the more buzz it will generate. Webinars are quite common tools that would benefit your blog.
We won’t go into the details of how to get your videos on your blog, but it is easier than you think. Don’t worry if you don’t have video equipment worth millions of dollars. Most digital video recorders are more sophisticated to day than much of the video equipment professionals have used in the past.
One of the most important aspect of video to remember is that it is using much more bandwidth than text. Be sure you check with your hosting company to make sure there is enough bandwidth for you to embed video in your blog. As video is becoming ever more popular, video hosting providers have made it very easy for the end user to add video content to their blogs.
Most popular video sharing sites such as YouTube, Google Video, etc will auto-generate code that you can cut and paste into your blog post. The most widely implemented blog backend providers such as TypePad and WordPress, have both a WYSIWYG and an HTML tab for writing and editing posts. This functionality is very similar to what many people are used to seeing in popular web-page building programs like Adobe’s Dreamweaver. Most blogging software allows you to paste the video embeded code into the HTML tab of your post.
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Facebook Performs Poorly In Customer Satisfaction
Customer satisfaction is a reflection of what we feel about a good or service, so when this report ranked the most popular social networking site at the buttom it seemed a bit of a surprise. Lets find out more, why is this the case?
According to the Foresee Annual E business Report the respondents gave answers including privacy and security concerns, the technology that controls the news feeds, advertising, the constant and unpredictable interface changes, spam, navigation troubles, annoying applications with constant notifications, and functionality, to name a few. There is
no shortage of complaints about Facebook.
However, according to July 2010 Hitwise data, Facebook is the number one website in the country, with 9% of all website visits (Google has 7.4% and Yahoo! 3.8%) and 55% of all social media visits.Facebook’s market dominance in the U.S. and around the world is indisputable. How can it be so popular if people dislike it so much?
There are a few reasons Facebook can continue to have market success despite abysmally low customer
satisfaction:
* Facebook has its own version of a monopoly. Although there are literally hundreds of social networking
sites available around the world, Facebook has surged from 200 million global users 15
months ago to more than 500 million today, according to the New York Times. There really is no
other choice for people wanting to connect with friends, family, and colleagues regardless of interest,
age, geographic location, gender, etc.
* Research shows that customer satisfaction with social media sites is somewhat age-related. Older people are less satisfied with Facebook than are younger people, who are less impacted by the privacy concerns and changes to the interface. Young people helped to make Facebook successful, and they like it a little better. However, the fastest-growing Facebook segments are all older adults, so higher satisfaction among young people will not carry the company far.
* Customers are willing to suffer through a poor experience in return for the benefits Facebook provides.
This is a rare scenario in the American economy: usually customer satisfaction is intertwined with market success. The few exceptions to this rule (airlines, cable companies, and fast food) are
operating in a sphere where there are no true standouts, so the bar is low. Should MySpace stage a comeback, or should any other competitor to Facebook deliver a truly superior customer experience,
Facebook should have cause for concern. Right now, only Wikipedia and YouTube surpass Facebook in terms of customer satisfaction, and they are not in direct competition. One aspect of Facebook loyalty not often discussed is that it acts as a storehouse for many people’s pictures and videos.
As for businesses, it acts as a platform to connect with a wide audience which is why social media is an importnat marketing tool. Do check out our ‘Amazing Stats On Social Media’ blog. For example There are more than 3.5 bn pieces of content (web links, news stories, blog posts) shared each week on Facebook.
SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis.
Want to find out more about Social Media, syscomminternational.com for yourSearch Engine Marketing needs.
Is Twitter Suitable For Business
twitter SEOIn one of our previous posts we mentioned how top 100 fortune companies are using social media in their online marketing strategy . Today we will talk about the benefits of twitter as a part of your internet marketing campaign.
The Twitter site has created a lot of buzz so far and has made it the place to be for celebrities and businesses. It seems like creating a twitter campaign is the right thing to do and Twitter is the place to be. For businesses, it is an attractive platform where the potential for success is available. Twitter is large group of friends and strangers all across different parts of the world creating updates about what they are doing. It means that no matter where you are, people near or far can use Twitter to reach anyone near or far. As Twitter users tend to access the site from all sorts of platforms, from their mobile phones or though the various remote-access applications like Tweetdeck, the estimated big numbers of users on Twitter are likely to be even bigger in reality.
In order to use Twitter effectively you should follow the right people and to join in on the right conversations. For example, you don’t want to follow someone who tweets about things that are irrelevant to you such as what they are watching on TV. One thing to consider is that people won’t want to follow you if you are not sharing valuable information. You can also follow your competition on Twitter to see what services they offer.
Some of the benefits of using twitter with your business:
1. Marketing – twitter provides a link with your an audience. When you release a blog post or a product or service you can announce it on twitter. The people that visit your link may opt-in to your newsletter first before buying your product but it’s a good way to promote something. Just don’t just promote on twitter. Many people really hate that. Keep your mix of helpful articles, fun and promotion.
2. Idea generating – You can brainstorm ideas on twitter by asking for ideas. Your audience knows what it wants you can simply ask them and deliver it to them.
3. Support – if you have a technical or genralised issue, let people know on twitter. It creates an understanding from your followers and awareness of any ongoing issues.
4. Recruit – In case you need someone to help you with something ask your followers on twitter and you’ll get recommendations.
5. Knowledge network – if you follow other people on twitter in your field of expertise you have a huge resource. A virtual knowledge network to ask questions and help others. Some people you help may become your customers in the future. And you’ll learn which makes you even better at what you do.
6. Networking – business is done by networking. Much of my business is because someone referred me. Networking is key and twitter allows you to do virtual networking easily.
7. Feedback – You can get feed back from your follows on your tweets or service.
8. Brand – twitter is just another way to expand your brand. If you don’t do it someone else will. I’ve seen many Bob Proctor copy cats on twitter in the last week or two. I hope the real Bob was one of the first.
Without a doubt Twitter provides some scope for businesses and many social media companies are using twitter for campaigns. Some say that twitter is not for everyone based on recent studies and the data on twitter suggests that only certain type of businesses can benefit from twitter significantly. Research shows that over half of Twitter’s outbound traffic is to content driven sites. Studies indicate that less than 10% of outbound Twitter traffic is to transactional sites like retail. It is important to do adequete research to implement the right seo strategy so that you dont waste valuable time.
For your seo services. go to syscomminternational.com where you can find out all about Internet Marketing and what it can do for you.
Several Brief Thoughts On The Importance Of Search Engine Optimization
Search engine optimization, or SEO for short, is something that will refer to the ability of any website or blog to be positioned highly on search engine results. When anyone types a certain keyword or keyword phrase into their search engine the results that come up first will be highly effective in terms of their search engine optimisation strategy.
So why is this so important? Well, it is fairly obvious to say that the websites and blogs that have high rankings on search engines are always going to get high levels of traffic. Traffic is the absolute lifeblood of any Internet presence and without a high level of traffic you will never gain the success that you would like to achieve.
If no one is actually looking at your website and looking at the products and services that you offer how can you possibly hope to ever make any sales? If you do not make sales then you will not turn a profit and your online business will not be a success. As such, it is important for you to engage in a proper process and strategy of search engine optimisation in order to make sure that your website is highly rated and ranked.
There is a lots of information that you can take on board when it comes to understanding and learning about search engine optimisation and how to develop and run through a proper strategy for it. It is therefore crucial for you to conduct as much research as possible and to also take courses in order to understand how it all works and how you can do it properly.
Thankfully, if you are simply starting up a first-time then you should be aware that there are a number of free methods of increasing the traffic that comes to your website and the position that it will have on search engine rankings. Those who are more experience and thinking everything more seriously, there are also ways of improving results are spending money as well.
All in all, without engaging in a proper strategy, your success online and the success of your business will never reach the pinnacle that its potential might suggest.
Click Here To Learn The Search Engine Optimization Secret To Get #1 Rankings For Any Keyword!
Are Search Engine Robots Useful?
Sometimes referred to as ‘spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?
Robots actually have the same basic functionality that earlier browsers had. Just like these early browsers, search engine robots do not have the ability to do certain things. Robots cannot get past password protected areas. They do not understand frames, Flash movies, nor Images or JavaScript. Even if you use a robot, you have to click the buttons on your website. They can cease to function while using JavaScript navigation or when indexing a dynamically generated URL. A search engine robot retrieves data and finds information and links on the web.
The ‘submit url’ function places the url into a list of urls the robots are going to explore. Even without submitting your url directly, robots will try to find your site by following links. That’s why building visibility through a web of links is important.
By collecting and following links, robots manage tn transport themselves all over the internet. Think of it as an internet equivalent of the roads we use in our lives. Robots travel on the roads and read the signposts so they know what leads to where.
When the robots return, the information they gathered is assimilated into the search engine’s database. Through a complex algorithm, this data is interpreted and web sites are ranked according to how relevant they are to various topics that would be searched for. Some of the bots are quite easy to notice – Google’s is the appropriately-named Googlebot, where Inktomi utilizes a more ambiguous bot named Slurp. Others may be difficult to identify at all.
A robot ‘reads’ your site by collecting data on any visible text, on tags you may have in the coding of your page, and on any links available. These are the things that determine what the search engines ‘think’ your content is about, so these are the things you really need to pay attention to when building a site that you want to have high visibility in search results.
Search engines don’t update instantly from moment to moment. No, their database updates can vary in the exact timing. However, once you’re in there, the bots will make a point to visit you frequently so as to pick up on updates and the like. If your site is down at the time the bot may not be able to update your site in the search engine database, so do keep that in mind. So, robots may be scary things in movies, but as you can see, as far as the internet goes they’re nothing but helpful tools to guide us in going from site to site. Embrace them, learn how to help them be more efficient, and work with them to get your web site highly-ranked so that you can maximize your visitors.
Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
A Search Engine Explained
A search engine, such as Google and Yahoo, are tools that allow users to find information on the World Wide Web by searching with a specially designed tool. The results of a search are organized into a list which includes web pages, information about them and links to them. In some cases, it includes images. Search engines are operated algorithmically in conjunction with human editing.
A search engine uses web crawling, indexing and searching in that order to provide the most accurate results related to a particular search. Search engines work by storing information about millions of web pages that can be retrieved at the request of its user. The web crawler, or “spider,” is used as an automated web browser. It follows every appropriate visible link. The web crawler analyzes the contents of each link to determine how the pages should be indexed.
Descriptions and meta tags are analyzed to determine the type of webpage and its purpose. The meta tags are behind the scenes in the webpage and the viewer never sees them while browsing the page. The search engine uses them as a quick scan to get the idea or theme of the page and then the entire contents of the webpage will be evaluated to ensure the tags are correct and the page is valid.
All the search engines work on more or less the same principle. Google stores the source pages, also called cache, of all the web pages along with information available on the webpage itself. AltaVista differs slightly in operation as it stores everything that a web page has on offer.
Search engines will examine keywords entered by the user and obtain a list of organized search results. Summaries may also accompany web links on the results page.
All the search engines look to enhance their performance by ensuring that they deliver exactly what the user looks for. The problem is accentuated by the abundance of web pages containing the keyword or the keyword phrase. However, by using web crawlers and indexing, search engines manage to filter all the sites that are irrelevant to the search being made even if it has the keywords. They have created their own unique processes for examining different web pages and their contents.
Page rank is latest addition in the techniques used by search engines to sort out various web pages and their contents. Page rank decides the relevance of a particular page by studying the correlation between its meta tags, descriptions, keywords used and the content of that webpage. The search engines rank those sites high that have association with high ranked web pages. The page rank is essential for any web page or site as it determines its probability of featuring at the top of any particular search.
Justin Harrison is an internationally recognised Internet Marketing expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za
The Definition Of Search Engine Algorithm
If you are planning for the optimization of your webpage for the search engines, so that the visibility and traffic are increased, you must need to know how the search engines work. For that you have to understand the search engine algorithms.
The web pages are always ranked by the search engines. To make yourself to the number one position, within the search engine results, you have to understand what is ranking your competition higher. To bring in more traffic and, more business, and more money you must be able to optimize your site to achieve the top level position in the search engines.
The people who use search engines are not your typical customers. You would never expect a person to walk into a shopping mall and say ?Shoes? and the clerk would actually understand what shoes the person wanted. The keyword concept of a search engine makes this a reality online. The keyword that is entered into a search engine is expected to return relevant results to the customer no matter how vague the search content was.
In earlier search engines, it was the text that was attributed as main component to the search engines success but over time the World Wide Web increased in size and the amount of text on web became astronomical. Just placing a search term like? printer driver? in the field (text box) would bring back millions of results in form of link to web pages that have any explanation to this word. As such the working of search engines becomes more complex to overcome this limitation search engines now use advanced algorithms to determine out of those millions of web pages that are returned which ones are the best, most relevant, and more informative.
Searching the internet really has two key factors. The two factors are content analysis and linkage analysis. By breaking the web down into separate parts of information the search engines are able to determine what specific area to look for the requested information and provide it to the consumer faster. Most consumers are all about the instant gratification, no one wants to wait for results. This is the reason that search engines have been forced to better their algorithms to keep up with the rigors of the consumer.
Being at the top of the search engine is the main goal for any site. It is important to remember that the way search engines sort and index the information may raise your chance of increasing your site?s visibility. Some search engines will index every word, and some will just cache a portion of your page. To optimize results, the information on the site should match the theme of your site.
In summary the search engines strives to return the best results to their users so having the page rankings on the WebPages they deem to be the best makes it easier for the search engines to return results that are going to please the user. Finally if you will be having links to other sites on your web page search engine will vote your web page and will calculate these votes to rank your web page, so more links to other site the better rank your webpage can get and its easy then to figure in top results.
Justin Harrison is an internationally recognised Internet Marketing expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za
No Follow Link Explained In Basic Terms You Can Understand
A no follow link is an HTML attribute that is usually giving commands to search engines that the hyperlink is not to influence the ranking of the search engines index. A no follow link is designed to decrease the effectiveness of search engine spam and improve the overall quality of the search engines results.
The idea of the no follow link was developed by Google in 2005 to eradicate spam that may appear in a search when using keywords in search engines. No follow links were not developed to block the access to web content but rather to avoid the content from being indexed by search engines.
The code rel=?nofollow?, when used in the syntax can block spam or sway the links that targets page rank. Though it was designed and the copyright is owned by google, other search engines like Yahoo, Windows Live Search, and Bing also started using this concept
The search engines are not following the link; they are supposed to only not index the link in their search engine databases. The link is still able to be clicked and the page will load, no content will be blocked it is just meant to reduce the indexing and spam that comes across in search results. Google for example, states that the no follow link is taken literally and the link will not be followed at all but in information done for SEO purposes it shows some conflict to this. It shows that Google does follow the link but doesn?t index it to the linked page. Yahoo will follow the link but doesn?t include it in any of its ranking calculations, while MSN Search treats the no follow link as not counting it or following it. Every search engine will have their own difference as to what they believe the no follow link should mean.
The majority of weblog software programs will automatically submit links with the no follow attribute and not give some options to change. There are a few programs that will allow alterations from trusted users and others will allow them to be submitted as the writer wishes and then use human editors to remove any unwanted links.
Web owners are protected from unwanted content being on their site by no follow links. Blogs or forums are added to sites in attempts to generate new material to their site and to help boost the overall rating of the site. No follow links permits bloggers to post links but prevents these links from affecting the page. This is a great tool as a page may drastically plummet in its ranking if negative or offensive links are added.
The no follow links is used as a machine readable disclosure for the links that have paid for the services by Google. Whether the No Follow link is safeguarding or hurting the web owners is still a dilemma and the owners are pondering over it as many pages are paying for links to be traded. The no follow link is constantly under contradiction by SEO and it totally depends on the web owner to allow or reject them in their site.
Justin Harrison is an internationally recognised Internet Marketing Consultant who provides world class SEO Services to website owners. For more information visit: http://www.seorankings.co.za
Understanding A Meta Tag
HTML has certain tags, called Meta Tags, the represent metadata about a specific webpage. When viewing a webpage, you will not see the Meta Tab nor does it have any impact on the appearance of the web page. If a user wants to view the Meta Tags associated with a webpage, they have to view the HTML source code for that webpage.
There are two different types of Meta tags, the meta description tags and the meta keywords tags. The meta description tags are worn to describe the website and what it has to recommend. If the webpage is about drug rehab then the meta description would be something akin to “information on drug rehab”. The meta keywords tags are lexis that are worn to describe the webpage that you want to have included in the hunt results of hunt engines. For instance the drug rehab page would have keywords such as drug rehab, alcohol rehab, drug abuse, drug prevention, help with drugs, drug rehabilitation, etc. The language are obvious to the quest engines and when the consumer spaces one of the keywords in the explore engines seek prevent and hits record your webpage will be included in the results.
The Two type of tags are located in the heading of the HTML code on your page usually in this manner:
The main purpose of the Meta tags are to proved a way for search engines and web crawlers to easily gain information about your website. The more details you provide about your website, the greater the chances that search engines will identify your site in a list of search results for a user looking for related information.
SEO or Search Engine Optimization dictates that you generate keywords that are express to your location and that the meta tags you establish in your heading be found on your webpage as well. So if you graph to use meta keyword tags such as flower boxes and dog treats on your drug rehab page you should have that information on the page in order for the quest engines to not throw your place out as refuse gist.
There are some web crawlers that flaunt meta keywords tags and meta description tags such as the larger search engines like Google and Yahoo. These web crawlers will search the contented of your locate instead for the allied keywords that are being searched and this is how they learn about your situate.
The mind for this is because of the fact that so many people were using highly searched keywords in their meta tag descriptions and meta tag keywords that had nothing to do with their spot. For this sanity it is important to have the keywords that you are tiresome to promote from your spot on the webpage the epoch. You have to have creature written content that is informative, clear and related to your page theme for the search engines to think you for their top results.
Justin Harrison is an internationally recognised Internet Marketing Consultant expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za
SEO and SEM For Online Marketing Success
If you are new to Internet marketing, you may have some questions about the difference among search engine optimization and search engine marketing. These core marketing subjects are very different but share a number of similarities as well.
First, lets focus on how search engine optimization (SEO) and search marketing (SEM) are similar. Each of these online marketing techniques requires a basic and advanced understanding. SEO requires knowledge of search engine and how to effectively optimize a website or web page. SEM requires knowledge and understanding about online marketing, online advertising, and keyword marketing.
Both online marketing methods can be rather complex yet at the same time relatively simple. SEO can be boiled down to this. Where your site is ranked on major search engines is a direct result of your understanding and application of best practices in the area of SEO.
Search engine marketing is based on an understanding of online ad campaigns that are implemented on advertising networks. The largest online ad network is Google followed by Yahoo! and MSN. These ad networks basically work the same way. You open an ad account, place an online ad, and when users search for terms related to your ad, the advertisement displays. When someone clicks on your ad, you pay a fee.
SEO is different than SEM because it is based on natural or organic search results versus paid results. Search engine optimization techniques can be better defined as on page optimization and off page optimization. On page optimization directs you on how to design your web page in an effort to improve ranking and search ability. Said another way, on page optimization is closely tied to web site design and off page is more associated with factors outside your website itself.
The purpose of SEO is to generate natural traffic to your website. After a browser completes a search on Google or other major search engine, the resulting list is based on each search engines algorithm. When users click on these results you do not pay. Organic search is usually referred to as natural or free traffic.
Search engine marketing is different than SEO because with SEM you pay only when users take a specific action. Unlike traditional advertising you do not pay for an ad to simply appear. Rather, you pay when a browser clicks on your ad. Your advertising costs are related to a number of factors including keyword competitiveness and ad placement.
Anyone doing business online really needs to study and become and expert in both SEO and SEM. These two disciplines drive your online success and can either make or break a legitimate online business. Learn more by subscribing to a blog or reading information online. Each piece of information you add can have a significant impact on your results.
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