Strategies I Use To Promote My Website
People come to me sometimes and say, “I think I need to promote my website, but how do I promote my website? This is the question I hear most often. It is the right question to ask. Recent studies indicate that more than 86% of people looking for a business today use internet search. Having a website is not enough. People have to find it. If you have a site, you need to remind yourself every morning, “I need to promote my website today.”
Most people who say, “I need to promote my website” think they already know how. But most of them actually do not know. This is clear in the question, itself. It is not enough to be one of the billions of websites that are being promoted. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?
A recent study showed that 97% of those who conducted the 61 billion searches performed every month do not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal. If you cannot accomplish that, you can buy a sponsored ad that will appear high on the first page.
How Do I Promote My Website to Rank on Page One?
You need a marketing plan that integrates all of the most effective promotional tactics. You might be able to write the plan, but you also might do better to hire a consultant. You can manage it yourself, hire a marketing firm to do everything for you, or work with experts who will provide what you need. You will also need to find a balance between what you can do and what you cannot afford the time to do. Your plan will need to bring together the right tactics and use them in just the right way to reach your market. The way I promote my website will be different from the way you promote your website, especially in details.
I Want to Promote My Website Efficiently
This is also a question I hear frequently. Here are the tactics I use to promote my website and that I believe will serve you well in promoting yours.
- A professionally constructed website
- Research to identify the right keywords
- Search Engine Optimization of your site and everything else
- Buy some ppc ads on the search engines
- Use social media link to your site and to get people talking
- Plan your blogging
- Link various pages of your site
- Develop content for your site regularly
- Article marketing strategy
- Get the attention of the media with press releases
- Submit the site to search engines, directories and indexes
- Optimal use of local search
- Use top-notch landing pages
- Develop a strategy for developing leads
- Lead management system
- Offer free items or information people will sign up to receive.
Once you master these tactics you will know how to “promote my website.” If you can learn how to do each of these tasks, or find someone who knows what they are doing, and you can weave these together into an integrated marketing and sales strategy – don’t forget sales – you will be well on your way to driving quality traffic to your site. This is the best advice I can offer when you ask me, “How do I promote my website?
If you own a small business or professional and want more information about lead generation, see the short video, “How Article Promotion Can Send 25,000 New Prospects to Your Web Site Every Month – For Free.”
