One Way Links – What Is The Big Deal?

If you are new to internet marketing you may be wondering what all the chatter is about regarding one way links. Everywhere you turn, that term comes up. You might also be hearing a lot about backlinks, and you may not be sure about those, either.

That confusion will be a thing of the past, in about 2 minutes. The reason one way links are so important is because search engines rank your website higher and give it more free traffic when your website has a lot of them.

A backlink (or, back-link in the UK) is any link to a site that comes from anywhere other than the site itself. If you have a website and there is a link that takes visitors from one page to another page in your website, that is not a backlink. Any link from any other website on the internet is a backlink.

The terms, one way link and backlink are synonyms. There are just different ways of saying the same thing. Technically, a backlink is a one way backlink.

If your friend links to your website, you have a coveted backlink, or one way link. If you decide to link to that same website, you no longer have the one way link. It would be a two way link. It would not help you, in the eyes of search engines.

Back in 1996, the project called BackRub, that would go on to turn into the corporation, Google, did something unique. Among other things, it placed importance on the number of inbound links that websites have. The assumption is, if a site is very important, it is going to get linked to, quite a bit.

The number of incoming links (backlinks) was made among the most important things that determined the kind of treatment the website would receive in the search results. For a number of years, after BackRub became Google, a two way link was just as good as a one way link, generally speaking.

When online marketers got wind of this, they stated making pages on their sites that were nothing but links. You would link to another marketer and they would link to you. This early method of SEO, (search engine optimization), was quite successful.

Competing search engines followed Google’s lead pertaining to the value of links. Google grew concerned that there was so many website owners who were not concerned about creating solid content, but spent their time and effort swapping links with each other. So they changed their program and made 2 way links to be of virtually no value regarding search results. As you might imagine, other search engines also did that.

The question is, how can you get one way links from other websites? You should always strive for great content and keep adding to it. This will cause other website owners to link to your site, but it is a slow process. You need to get a head start, and the best way to do that is by publishing articles at article directories, and link to your website from your articles. The more articles you publish, the better you should do.

As you can see, these are the building blocks that draw traffic to your site. It is not like making a website. Add URL You should be very popular on the social bookmarking enterprise to obtain this type of exposure though. This article, One Way Links – What Is The Big Deal? has free reprint rights.

An Explanation Of Google PR

It is becoming increasingly common knowledge that what you need to get your site high in the rankings of search engines is lots of links pointing at your site. Links have different values however, some are worth more than others. You could rank higher than a site with 20,000 links pointing at it with just 3000 links pointing at your site if all your links were of a better quality.

There are many factors to take into account when trying to work out how much a link will be worth, but it can pretty much be summed up by the Page Rank that Google has given the page that you want a link from.

Every page that Google can see will receive a Page Rank (PR) from 0-10, 0 being the lowest and 10 being the highest. This will not happen immediately because PR is only reviewed once every 6 months or so. Achieving a PR of 10 is almost impossible unless you have a very large, very popular corporate website, like apple.com, but even that is only a PR 9. Some pages have a PR of n/a and this can mean several things, one that the page is younger than 6 months and Google hasn’t ranked it yet, or because its an unimportant page deep in a site, or because Google has detected something it doesn’t like on that site and blacklisted it.

So what does it mean to have a good page rank? Well, a link from a PR 7 page will be considerably more beneficial to your ranking in the search engine results than one from a PR 2. PR is essentially how useful, genuine, important and valuable Google deems a page/site to be, and so if a PR 7 or 8 site is linking to you, and each link pretty much counts as a vote of quality, then Google can conclude that your site is of high importance and quality and will reward you by putting you higher in the rankings for your chosen keywords.

PR is sometimes misunderstood by webmasters in that they believe that if they have a higher PR, they will rank better in the search engines. This is not true, but a high PR will give you a MUCH better basis for climbing the rankings. Once you start accumulating some reasonably good PR, you will find that lots of people want to get links from you. This will allow you to ask for higher quality links back as the link you will be giving them will be of a high quality.

There is almost a catch 22 situation when you first start trying to get your site some PR in that the main thing you need in order to acquire a good PR is quality links. The problem with this is that before you have any PR, people are going to be unwilling to give you a quality link because you wont be able to offer them one back. There is a way around this, but it takes time.

A good method to start off with is to find some sites that are in the same position as yourself (with related themes to yours if possible, but I wouldn’t worry too much about that) i.e. they are looking to build some PR by getting lots of links, and exchange links with these sites. Then (provided these sites have kept their efforts up) in 6 months to a years time, these sites will have some PR, and will still be linking to you, therefore you will have some PR by then, making these initial link exchanges mutually beneficial.

Links are not the only thing that count when building PR, something else that we know counts towards it is how often the content is updated. Content that is updated on a regular basis hold far more weight with Google than content that is left the same.

The reasoning behind this is that if a site has fresh new content every week or every fortnight or so, then the information will be the most up to date and relevant to modern times as opposed to a site that has had the same content on it for a year. Google wants to give people the best, most up to date information related to what they are looking for. If you bear this in mind when starting a PR campaign, along with the correct linking methods, you cant go far wrong.

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