Double, Triple, Quadruple The Return From Your Current Advertising By Using Autoresponders And Smart Internet Marketing

If you value the relationship you have with your customers then you will just love this idea. In fact this idea has the potential to grow your customer base, drive sales like you have not seen for a long time and most importantly maximise the return from your traditional advertising spend like you have never seen.

Investing in our business as business owners is normal. Whether you spend a few hundred dollars a year on advertising, or 10s of thousands it does not matter, we all want the best possible return from the outlay. However what do I hear when I speak to business owners about their advertising. What should I spend my advertising budget on when I just do not know what is going to work. Taking advertisements in online directories or yellow pages is fraught and are people still reading the local paper?

So here’s a true story. It’s not mine but really gets to the crux of this article. I will keep the client’s details private.

The size of their direct marketing email database was not as large as they wanted so get the best result from their email direct marketing they needed to get to a database of at least 50000 people.

To achieve the goal looked tough at first, however the brief was simple. So a competition was developed where people could win a complete outdoor entertainment area including, furniture, Barbeque and more. A celebrity cook came with the prize and he/she would cook a meal for friends and family. (Something most people would want)

So using smart internet marketing techniques and autoresponders a web page was developed where people would enter the competition. They could also enter in store as well as by SMS. The promotion was advertised using traditional media, TV, radio, magazines as well as online (banner adverts etc) all pointing people to where they could enter.

So when we combined the the prize that everyone wanted with an overwhelming response as well as smart offline and online media the promotion was a success, building a database in excess of 50,000 email addresses. The client was very excited, they achieved additional media coverage that they were not expecting and they also achieved sales growth in their many stores.

Now the lesson. It costs approx $50 to maintain a client and $350 approx to get a new one. If you are going to spend the money attracting new clients, think out of the box. Find a way to get a better return from the investment you are making and make sure you capture their mobile phone and email address details so you can market to them in the future. It is far cheaper to market directly to your customer and will offer a much better return.

Think how much easier and cheaper it is to bring a current customer back to your business.

So if you plan to spend money using traditional media make sure you think first about how you can double, triple, quadruple the return.

Learn more about internet marketing. Stop by Heatley Gilmore’s site where you can find out all about search engine optimisation and what it can do for your business.