Practical Article Marketing Tips – Debunking The Myths

To make your article marketing campaigns successful, you really need to be in the know of the different myths and misconceptions surrounding it. Listed below are common article marketing myths that can lead marketers astray if not acted upon:

MYTH #1: Article marketing is not much of a help.

You get one-way backlinks to your site by writing articles and submitting them to article directories. This task is undertaken by a resource box where you to tell something about yourself and provide one or more than one URLs. The one-way backlinks you get with article marketing help you increase your link popularity and be a source of some of the most targeted traffic you can get. By writing and submitting quality articles you can help establish your expertise in your chosen niche.

MYTH #2: Reprinted articles only get indexed as supplemental pages and won’t do your business any good.

Chances are, if you write and submit quality articles and get accepted by a large ezine with half a million subscribers, your articles can be highly listed in major search engines, not just as supplemental pages.

MYTH #3: You can get penalized by search engines for duplicate content because you are submitting your article everywhere.

One of the biggest article marketing secrets seems to be the truth about duplicate content and article marketing. According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them. It is those malicious duplicate content that WILL suffer a duplicate content penalty.

If you try to market yourself by following these article marketing myths, you’re likely to make some serious mistakes. Article marketing, when done correctly together with the search engine optimization, can drive lots of free targeted traffic to your site and eventually generate sales.

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Blog Myth Busters

A huge trail of controversies and myths still continue to exist within the blogosphere. This article was written to dispel some of the blog myths outlined below.

Anyone can start a blog. Not just anyone! Obviously, you should know how to use the computer, need an Internet connection and some experience using the Internet. You also need a host for your blogs; there are blog hosts that are free and some that cost a small amount per month. One last requirement is not just an ability to communicate your thoughts but also a willingness to do so.

Anyone can set up a blog. This comes down to the blog host you are using. Some hosts get far more technical than the average user may be ready for. Some just require you to fill a one-step form and your blogs will be set up in seconds!

Blogging doesn’t take up that much time. That depends! Some posts, when you have a clear idea of what you want to say, may take just a few minutes while you may struggle for days (literally) with others that involve complex issues or thoughts. In general, blogging is a daily activity for the serious blogger (some bloggers write up to ten posts a day) and a once-a-week activity for the casual blogger.

Most blogs are political. Not really. Many blogs focus on political topics but most blogs are just bloggers discussing their lives, loves and travels.

Blogs are in competition with the main-stream media. This is true in a few cases (not as many cases as bloggers would have you think). Just recently, there have been some very popular and influential social and politically-oriented blogs that have caused main-stream media outlets to back-track and change their coverage of important events.

Bloggers are just having fun criticizing everyone and everything and have no new information to add. True in some cases. Today, blogging is much more than the personal activity it used to be. Corporations, media outlets, public personalities, politicians and experts in almost every field have now joined the ranks of blog producers. Considering all this expertise, one would have to say that bloggers have a lot of new information to add to any debate.

Not everything written on a blog is true. That’s a bit of an overstatement. You’ll run across bad information and even intentional untruths in blogs but, for the most part, bloggers who state facts are stating what they honestly believe to be fact. It is always up to the reader to verify that any information they receive is accurate information.

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Practical Article Marketing Tips and Tricks

Article marketing does not require a professional writer. By writing and submitting free reprint articles to online and in-print publications, anyone can be successful in building their business and gaining credibility as an expert in their industry or area of expertise.

The idea is that you can increase your exposure by having your contents reproduced around the Internet. Your are rewarded with one-way incoming links from the resource box, you don’t have to reciprocate as you would with link exchanges, which in theory should reward you with better search engine rankings.

Based on my experience with article submissions, I have gathered a few practical tips that have helped me saving quite a lot of time. I hope they will help you too.

1. Before submitting your articles to directories, be sure to proofread them well. Make sure you have a catchy title and a by-line that compels readers to take action.

2. Use a html editor tool to format your by-line so that your URL will appear live when your article is posted on a site.

3. Collect the information you’ll need for most submission sites including: title, author name, address, phone number, e-mail, website URL, topic, two line summary of the article, word count, line count, article URL, auto responder address (if available), document file names and 10-15 keywords.

4. Make a list of the type of submission sites appropriate for your articles. I use EzineAnnouncer to collect and keep track of my submission list and I always write down the categories that are a match for my article. My latest submission qualified for more than 400 sites but your success depends upon your article topic.

5. Start submitting to article sites that support mail submission. Never send an attachment unless asked. Incorporate the entire article into the e-mail and include an option for the recipient to opt-out of your list.

6. Sign-up for all new submission sites on your list that require registration. Typically, you have to wait for a confirmation e-mail before submitting. You can move on to the next step while you wait.

7. Submit to all sites you have registered for and to all sites not needing registration but offering a submission form.

8. Check your e-mail, confirm your new accounts and visit those sites to add your articles. Keep track of your login and password for each site.

9. You have to update your submission list if necessary by removing or correcting bounced e-mail addresses and URL errors. You will also need to add your new submission sites to your list.

10. Monitor your submission by creating a report to keep on your computer with the name and URL of the sites you used for submission. Update this list when you submit your older articles to newly discovered sites.

As you might know information is the powerful. The key to success in article marketing lies in you ability to reach your target audience with resourceful information that is valuable to them.

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