Search Engine Optimisation Rules Have Changed The SEO Consulting Services World

Back in the day, the majority of SEO web masters or should I say the experts of search engine optimization , didn’t really take into consideration the visitor’s experience. The focus was on keyword stuffing, jamming the targeted keyword into the page as many times as possible, just enough to outdo the competition. Did these shady tactics work you may ask? Well, believe it or not, they actually did. Today however it’s a whole new ball game and things have changed considerably with search engines becoming a lot smarter.

When Google entered the search engine game, they wanted to provide their customers with a quality service. This meant relevant search results with quality content. How would this change affect the SEO Consulting Services world? In short, they needed to learn their craft all over again because the search engine optimisation bots are now programmed differently.

On page optimisation is still a very important part of the optimisation process but is done with a delicate blend of keywords in various location within the page. Keyword stuffing is definitely a thing of the past and if attempted today, poor rankings would be the only result. Off page optimisation is where it all happens. This is achieved with one way anchor text back links.

Like I said, in the past, much of the focus has been on creating sites that are “search engine friendly”. Sometimes it’s forgotten that while search engines may bring traffic, it’s still a human who is reading and consuming the content on the page.

That’s why Google continues to be the 600 pound gorilla in the room. Google is customer focused, delivering high quality, and relevant search results to customers. To make the user experience even more enjoyable, there is now a vast array of content delivery methods. Some of these methods include RSS feeds, Podcasts, Video, PDF’s, Articles, and Blogs. Remember, it’s the human reader who decides if your website is worth bookmarking, tagging or coming back again to see new updates.

So the moral of the story is always build your website with the end user in mind focusing less on the search engines.

Want to find out more about SEO Consulting Services, then visit Garry Lee’s site and check out our SEO Packages to see how we can assist you today.