Search Engine Optimisation: Has 2012 Brought In New Rules For This?
As we all, dealing with the online marketing industry, know by now that search engine optimisation has become one of the most important things in the web world. With the growing competition amongst the different websites dealing with the same products and services, it has become utmost important that they need to be optimised so that they can feature in the top search results of the various popular search engines such as Bing, Google, Yahoo etc.
There comes the importance of SEO because it is that thing, which helps in the fulfilment of the above-mentioned purpose. However, with the passage of time, this has changed as well and has included a lot of new things within its purview.
The techniques or the rules have even changed accordingly at different points of time. Similarly, as we stepped in 2012, the recent changes in this field did bring about certain changes that as a result, have given birth to few new rules.
Let us check out which are those rules or regulations, which have been planned to cope up with this year’s Google updates:
The primary rule is related to the installation of particular buttons in the website to be optimised. This would help the users share the contents of that website in the different social platforms that in turn, would make other users notice the site.
The second important rule is related to the promotion of a content of the concerned site on the various social media platforms like Facebook, LinkedIn, Google Plus and Twitter. This way, the content would become popular as well as would have an opportunity to create the most traditional marketing technique that is word-of-mouth. Apart from this, it would even have positive effects in terms of search engine optimisation.
However, before doing this, one needs to ensure that he or she has got a lot of followers in Twitter, enough friends or fans in Facebook, good connections in LinkedIn and prospective circles in Google Plus. This, in turn, would result in more sharing of the content in concern. At the same time, you need to ensure that you have got a network of correct people in these social media platforms, that is, you have chosen the target audiences.
The next thing is to make sure whether one is putting all these effort for an amazing, fresh and unique content that is supposed to be shared in the different social platforms. The web users would talk about a shared content provided it is a quality content. One can even enjoy extra benefits by just conducting varied contests or distributing free giveaways. These are the things, which attract people mostly.
Link building is the third important thing, which needs to be concentrated on in this year. It is suggestible that one does not make the anchor texts over-stuffed with keywords. In fact, it is better to make 70 % of those link’s anchor texts in a specific site to be “learn more”, “check this out”, “click here” etc. This is what makes the links in concern look natural. Additionally, it would be quite helpful to direct 70 % of the concerned links to the website’s homepage and just 30 % of those links to the internal pages.
Another major rule of this year is not to make quantity more important. Instead of that, we need to make quality work in every field of search engine optimisation, irrespective of the fact whether it is content development or link building or any social media activities.
Summary: The passage of time and the new search engine optimisation trends on the year 2012 have brought in diverse techniques and rules related to the field.
Michael Hodge is a famous SEO professional. He is an expert link builder and has got sound knowledge about internet marketing.