The Way To Craft Killer Landing Pages And Get More SEO Bang For Your Buck
Getting a website to the first page of Google is the aim of any web site or blog Seo campaign. A great deal of time, energy and money is usually dedicated to accomplishing those desired top rankings. But what happens when you finally get to the first page?
Achieving 1st page rankings does not always cause a boost in sales. More frequently than not the written words (copy) on the website must be outstanding as a way to turn visitors into customers-which I am assuming will be the ultimate target of your own website or blog Search Engine Optimization campaign.
So the question then is, how can we turn all these new visitors into new customers?
The answer to this question can be obtained on a website’s landing page. A landing page is a page or post on your website that visitors first “land” on. If the copy on this page is composed in an effective way, then there’s a very good chance of converting that visitor into a customer. Problem is that many landing pages we come across aren’t written very well, triggering website visitors to “bounce” off the site.
The good thing is that making high conversion landing pages is not too difficult. To obtain the most from your website and blog SEO investment, be sure to have a look at your site’s landing pages and consider applying the following landing page guidelines.
Blog SEO | Crafting a Flawless Landing Page
Know Your Objective – What’s your #1 goal for visitors to your site? Would you like these people to join an subscriber list, contact you about your services, or purchase a product? The highest converting landing pages speak to one clearly defined goal. If you would like your visitor to buy a product, then do not confuse them by also asking them to be a part of your subscriber list.
Ask the Visitor to Take One Specific Action – Although your business may offer numerous products and services, don’t offer them all to your visitors all at once. Craft your landing page around 1 clear goal, and then ask your visitors to take 1 specific action. If you have a great offer or sale taking place, then ask your visitor to take advantage of that 1 particular offer or sale. By asking considerably less from a visitor, you often get more.
Highlight the #1 Advantage of Taking Action – When a person does join your subscriber list, inquires about a service, or buys a product they could end up enjoying many great and wonderful things. However if you showcase all these many advantages of taking action on your own landing page, you will only dilute the no. 1 benefit of inquring, joining or purchasing. What is the best benefit, the #1 reason for a visitor to take action? Craft and highlight your landing page around this #1 benefit, and then mention all of those other benefits and reasons of taking action.
The KISS (keep it simple stupid!) theory certainly applies to landing pages. The best landing pages around concentrate on 1 goal, 1 action and one awesome reward. Crafting high conversion landing pages is the no. 1 way to turn visitors into customers and get the most bang for your blog or website seo buck.