SEO Hype Log
There is certainly so much hype within the SEO industry probably because it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimisation can be technical but only usually when you got it drastically wrong at the start – your internet site that is. If you did not hire a good Search engine optimisation advisor to provide you with the run down BEFORE you started building the chances are you finished up with a site punctured with a thousand SEO holes. Websites like these normally takes some fixing for sure. Most web designers do not know anything with regards to SEO and what they do know they infrequently put into practice due to the fact they are certainly not requested to by you! Not selecting an SEO advisor is like constructing a 3 storey property without using an architect and engineer and expecting the contractor to get it right – no way.
I encounter a great Search engine optimisation site once in every 100 websites. It is a very poor track record for web-developers. Almost every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So aside from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot at the moment to judge a web sites popularity. However, it is currently a piece of cake to produce inbound links of good quality in large amounts to unbalance the ranking game. Google knows it’s got to find the right way to balance this out. When it does, most people’s position will certainly come crashing towards the floor overnight.
On the other hand, Google always wants High quality content – the very best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will usually excel no matter what twists and turns Google puts its search engine algorithms through.
Never ever forget that content rules within the Search engine optimisation jungle. Forget at your peril.
We battled to get content on clients sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is Search engine optimisation optimised as well.
Your content delivery engines needs to be well tuned
Don’t imagine that you can easily merely add content to a internet site and miss out on the platform you will be adding it to. Google wants to make sure that the content material is not only the best for the key word requested, but it also gives the very best user experience. So be sure you cross your T’s and dot your Search engine optimization eyes when it comes to ensuring your website delivers the best experience such as doing these :
Ensure your server is fast – Google a short while ago added this one – upgrade today if it takes too long to download your pages
Ensure ALL images have ALT tags WITH purposeful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any page – the more the better for Google
Make sure that if you are utilizing a CMS that the URL’s are fixed so only phrases appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the very least add a blog attached to your site – this helps a great deal
When you next renew your current domain, renew for at least 3 years – of course longevity exhibits maturity and improves trust
Back links and more backlinks
And of course do not stop back-linking. Right now it is the powerhouse for SEO but don’t rely on this for the long term.
So I hope this has helped ‘de-hype’ a few of the SEO materials available and helped you along the SEO highway a little bit further.
Pick up some great SEO tricks and tips and find out how you can improve your web page design.. This article, SEO Hype Log has free reprint rights.
categories: Seo Singapore,web design,optimization,web design company,web design companies in singapore,graphic design singapore,designer,SEo services,ranking
