Search Engine Optimization Hype Log

There’s a huge amount of hype in the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is attempting to eyebrow everyone else and get the upper edge.

Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.

Yes Search engine optimisation can be specialized but only usually when you got it wrong from the outset – your website that is. If you did not engage an Search engine optimisation advisor to supply you with the run down Before you decide to start building then you most probably ended up with a site punctured with a thousand SEO holes. Websites like these can take some fixing for sure. The majority of web developers have no knowledge with regards to Search engine optimisation and what they do know they infrequently put into action because they are not requested to by you! Not employing a great SEO consultant is like constructing a three storey home without having an architect and engineer and expecting the builder to get it right – no way.

I come across a good Search engine optimization site once in every 100 web-sites. This is a very poor track record for web-developers. Every other single site is a ship full of holes sinking in the lower zones of page 196 of Google!

So apart from adding some colorful pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)

Content is King

Google uses back links a lot at the moment to judge a sites popularity. However, it is currently quite simple to generate inbound links of good quality in large amounts to unbalance the ranking game. Google knows it’s got to find the right way to balance this out. When it does, most people’s ranking will come crashing towards the ground overnight.

On the other hand, Google always wants High quality content – the very best it can show. If you have this, then because content is the only reason why we have search engines like google in the first place, your site will usually flourish no matter what twists and turns Google puts its search engine algorithms through.

Under no circumstances ever neglect that content rules in the SEO jungle. Ignore at your peril.

We fought to get content material on customers sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimisation optimised as well.

Your content delivery engines needs to be well tuned

Don’t think that you can simply just add content to a web page and miss out on the platform you’re adding it to. Google wants to be sure that the content material is not just the best for the key word requested, but it also provides the very best user experience. So ensure you cross your T’s and dot your Search engine optimisation eyes when it comes to making certain your internet site provides the best experience such as performing these :

Make certain your server is quick – Google not long ago added this one – upgrade today if it takes too long to load your webpages

Ensure ALL images have ALT tags WITH purposeful content material

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are at least 300 words of meaningful text on any page – the more the better for Google

Make certain that if you are utilizing a Content management system that the URL’s are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text

If you cannot add content material to your internet site (maybe you have a flash site), then at least add a weblog attached to your site – this helps a whole lot

When you next renew your current domain, renew not less than three years – of course longevity exhibits maturity and increases trust

Back-links and more backlinks

And lastly do not cease back-linking. Right now it is the powerhouse for SEO but do not rely on this for the long term.

So I hope this has helped ‘de-hype’ a few of the Search engine optimisation resources out there and helped you along the Search engine optimization road a bit further.

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